“We design things we would want to wear ourselves while ensuring the garments are comfortable, wearable and practical for women,” explains co-owner Eileen Chai of the company’s philosophy. The versatile pieces are fitting for everyday wear but are a far cry from being nondescript or casual. Each hand-finished item is an excuse to dress up and make an ordinary day absolutely remarkable. “We want Fleet Collection items to be that go-to dress in the closet.”
Their designs are a nod to the days of handwritten love letters and the warm hum of a vinyl record. “I think what Fleet really excels at is highlighting an element of vintage, such as a 1940s-inspired illusion neckline, and creating a balanced design that’s feminine, sophisticated and at the same time modern,” says Chai. The creations draw from that once-loved but since-forgotten feeling, like a vintage find tucked away in the corner of an obscure thrift shop. But while Fleet Collection achieves an unmistakable sense of familiarity and unison among the collection, it does so without predictability. “Our creative process is very organic and I believe that is reflected in the garments,” she says. The full story about Fleet Collection will be released next week in the Summer 2013 Issue of Graffiti Beach Magazine. You can shop Fleet Collection on our website - CLICK HERE Written by Crystal Washington // Copy Edited by Christine Pasalo
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