Formerly a professional photographer, tired of client-based work, I decided to try my hand at selling my fine art photography when I moved to San Diego fourteen years ago. I fell in love with the cool Cedros Design District in Solana Beach and set up shop at the Cedros Trading Company, a collective of over thirty merchants. Knowing that I would need more than just wall art to sell, I complemented my art with photography-related gift items such as frames, easels, albums and antique cameras. And needing display pieces, I tapped into my love of "junking" to search for vintage furnishings. I stumbled on some old industrial pieces at a flea market, brought them to my store and they were an instant hit. I went back for more and started repurposing old photography equipment into lamps and clocks and turning reclaimed materials into frames. The San Diego Union Tribune got wind of my unique industrial style (very few were doing industrial decor back then) and did a cover story on me and my shop, generating a lot of interest in my retro finds and recycled creations. Before long, the home decor took over my photography and I doubled the size of my shop, getting to make a living by combining my love of art, design, antiquing, styling and crafting! In 2000, the building was sold and the Cedros Trading Company dissolved. The landscape architect who bought the building for his offices needed to maintain retail frontage due to zoning, which resulted in SoLo, a more selective collective of eight merchants. I started with one shop at SoLo and soon more than doubled that space. In addition to sourcing, designing and making much of the merchandise I sell, I also collaborate with artists and fabricators to create one-of-a-kind items, exclusive to Jennifer Price Studio at SoLo. Keeping up with demand at our incredibly busy store is more than a full-time job, but I’m also working hard at expanding my internet presence. In addition to my newly re-launched website www.jenniferpricestudio.com, I’ll soon debut "On the Edge of the Desert", a web gallery featuring the vintage photography of my late father. I want to keep his legacy alive and share his creative vision with others, while continuing to foster my love of design. I wouldn’t want to be doing anything else!We love Jennifer Price's unique and innovative craftwork. Visit her at her WEBSITE. Written by: Colleen Ordonio & Jennifer Price
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